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Dr. John Heinlein, Chief Marketing Officer at Sonatus, a global leader in vehicle software powering the shift toward software defined vehicles (SDVs) and AI-driven automotive innovation.
John brings a unique blend of deep engineering expertise — with degrees from Carnegie Mellon University and a Ph.D. in Electrical Engineering from Stanford — and more than two decades of senior leadership across marketing, automotive technology, business development, and system architecture.
We dig into:
- How SDVs work and why vehicles are becoming more like data centers
- The transition from 150+ hardware ECUs to flexible, upgradeable software platforms
- How automakers harness vehicle data, intelligence, and AI to improve performance
- The infrastructure needed to support next generation automotive experiences
- The explosive role of AI in vehicle optimization, diagnostics, and personalization
- Why the automotive industry is attracting top engineering talent again
- Sonatus’ rapidly growing footprint in more than 5 million production vehicles (soon to be 6 million)
- The behind-the-scenes look at building a modern automotive software stack
John also hosts The Garage by Sonatus, where he interviews top minds in vehicle software and mobility innovation.





