What does it take to turn hand-drawn dog toy sketches into a globally beloved pet brand? Jen Glaser, co-founder of ZippyPaws, joins me to share her journey from college graduate with a dream to leading one of the world’s most design-forward pet toy companies — alongside her dad and their growing team.

From creating the now-iconic Donutz toy (which has sold over 10 million units!) to navigating a rapidly changing retail landscape, Jen reveals how combining creativity, quality, and a deep love for dogs has helped ZippyPaws stand out in a crowded market — all while staying family-owned and proudly independent.

📌 Topics Covered:

• How ZippyPaws was born from a father-daughter dream
• The viral success behind their best-selling Donutz dog toy
• Why design and storytelling matter in the pet industry
• How they transitioned from Amazon to big-box retailers like Target
• Navigating tariffs and preparing for their 15-year anniversary
• Why ZippyPaws is leaning into authenticity in a private-equity-dominated industry
  
  

🎧 Listen to Jen’s Podcast: https://zippypaws.com/links